I’m looking forward to the Super Bowl advertising spots this year – we should see a true blend of old and new advertising / marketing strategies at play with traditional video and TV spots leveraging brand presence on Facebook, Twitter, and most importantly … YouTube. Major kudos to Volkswagen with their efforts thus far – a “pre-release” or sneak peak at their spot has generated more than 12 Millions views on YouTube, 50,000 Tweets, and over 140,000 Facebook shares … and get this … over 5,000 mentions on Google Buzz (I didn’t think they had that many users?!). YouTube may be the hands down winner in all of this as consumers hit the site to re-play not only scenes from the game but their favorite advertising spots as well. If a brand positions these marketing assets properly, there is a significant opportunity to build brand equity and drive revenue growth. In my opinion, the spots should direct consumers to YouTube to re-play the ads (maybe via a promotional enticement upon viewing?!) with an opportunity for customers to engage with the brand further via social media (think Facebook likes and follows) with the ultimate goal of driving a desired behavior (e-mail subscribe, purchase, etc.) by re-directing new Facebook and Twitter followers to the brand’s consumer web site.
Volkswagen Super Bowl XLV Ad: The Force
- Top 10 Super Bowl Ads With the Most Twitter Pre-Buzz [Infographic] (mashable.com)
- Super Bowl XLV Advertisers: Who Will Get the Best Bang for their Buck? (great-ads.blogspot.com)