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Marketing isn’t just about branding, creative, etc. – marketing accounts for the rise in global technology usage and stands poised to embrace the “Cloud”. The Cloud is a virtual environment that precludes the purchase of servers and other technology components to deploy websites, social media sites, etc. Amazon, Rackspace, Microsoft and Google have offerings in this space and there are three acronyms that marketers need to understand when deploying future marketing strategies – no matter which vendor you utilize. The three most typical deployment models are:
SaaS – Software As A Service. Pronounced “SASS”. Simplest deployment method which allows software to be tapped from a cloud computing resource rather than relying on software installations and implementations.
PaaS – Platform As A Service. Pronounced “PASS”. Intermediate deployment that steps away from simply renting applications from the cloud by leveraging the cloud as an operating system (platform). This also eliminates expensive network upkeep as most service providers provide routine maintenance and upgrades as a part of their SLA (service level offering).
IaaS – infrastructure As A Service. Pronounced “I-AS”. The holy grail of cloud computing! You access / rent everything from the cloud … this means servers, storage space, routers, and other hardware, networking capabilities, operating systems, and applications. This allows for the ultimate degree of scaling as your projects (and customers) dictate.
Enabling consumers or candidates to actively engage with marketing collateral or messaging is the execution piece that many organizations completely miss. A lot of time and money is spent developing social media strategy, marketing messages, and establishing or maintaining brand presence and awareness without thought to the opportunities to enable the sought after engagements! Did you know that by 2012 or 2013, more mobile devices (phones, gaming devices, netbooks, ipads, etc.) will be sold than traditional PC’s?
While candidates and consumers will still be leveraging the Internet and will have access to marketing collateral on Search Engines, Facebook, Twitter, SEM, and PPC campaigns … the PLATFORM for engagement has fundamentally CHANGED. Thus, the question … how are you executing your marketing strategy and enabling access to your content easily? The secret is QR Codes. QR codes galore!
Consumers and candidates can simply scan your QR code with their mobile devices and be taken to landing pages, social media sites, etc. – wherever your marketing campaigns or collateral resides. And get this – you can track and measure everything. What more could a marketer ask for?
Think of the possibilties from a personal branding perspective as well! Rather than shooting resumes around via email or pointing people at specific URL’s like a LinkedIn profile, Facebook page, Blog site, etc. – you can centrally store all of your contact points, information, and background (or CV) collateral in a central location like Gravatar and allow people to choose which channel they’d prefer to leverage to interact with you. And all they have to do is scan your personal QR code. Nifty, huh?