Monthly Archives: December 2010

Happy New Year! (Auld Lang Syne Social Media Style)

Times Square at night

Image via Wikipedia

My New Year’s Eve tradition has always included watching the ball drop in Times Square on television – either at home or from another location.  But, it was always via television. You remember what that was, right?  You may think I’m kidding – but, in another 5 – 10 years that will be a truly valid statement.

December 31, 2010 brings this time honored tradition into the realm of Social Media.  As of today, Facebook has officially passed Google as the most visited site on the internet.  The passing of the guard from a search based user experience to a social media user experience has occurred!  Befitting this type of change, my New Year’s Eve tradition will shift from watching the ball drop in Times Square on television to leveraging a wide variety of social media.  The power of social media is remarkable as my tradition will now include sharing my experience with my network of professional and personal friends via Facebook and Twitter.  There are a variety of tools and links available  including apps for Android phones, apps for the iPhone, iPad, and iTouch, Facebook apps, live stream on Twitter as well as video streaming sites.  I bet you can even attend the event virtually via Second Life!  Leverage the links below and be a part of the New Year Social Media experience but most of all … Happy New Year!

Facebook New Years Eve Ball Drop App:

http://www.facebook.com/apps/application.php?id=205194694192

Links for live streaming:

TimesSquareNYC.org
Livestream.com/2011
TimesSquareBall.net


Holiday Marketing Perfection via Coca-Cola

You didn’t think I was going to let the Holidays pass without a marketing spin, did you?  : )

Coca-Cola has once again mastered the art of Holiday marketing with its latest commercial featuring the band Train’s new single “Shake Up Christmas”.  The commercial is titled “Snow Globes” and has been played in traditional and digital channels since Thanksgiving.  Holiday marketing can be a tricky strategy for many companies that try to be everything to everyone.  Rather than focusing on a single message (that would ultimately offend someone somewhere), Coca-Cola adapts current branding and messaging to local markets at a cultural level – whether you’re in Africa or North America.

Fun Fact:  Did you know that Coca-Cola’s marketing engine is responsible for the North American depiction of Santa Clause?  Read all about it on the Coca-Cola site:  http://www.thecoca-colacompany.com/heritage/cokelore_santa.html  or simply enjoy the North American version of their Holiday campaign below …

Happy Holidays!


Facebook’s Relational Map of the Earth

Doubt the importance of Social Media and the power of a personal or professional network?  Facebook intern Paul Butler was able to create a visual map of the Earth based on Facebook’s Apache Hive data (their data warehouse)!  This is not a map of the world with Facebook members plotted against it, rather, it is a map of the world that slowly appeared during the rendering process of Facebook connection and relationship data.  More from Paul’s post on Facebook:

“After a few minutes of rendering, the new plot appeared, and I was a bit taken aback by what I saw. The blob had turned into a surprisingly detailed map of the world. Not only were continents visible, certain international borders were apparent as well. What really struck me, though, was knowing that the lines didn’t represent coasts or rivers or political borders, but real human relationships. Each line might represent a friendship made while travelling, a family member abroad, or an old college friend pulled away by the various forces of life.”

The world as we know it still exists from a cartography perspective – but, the value of relationships is finally displayed as a mechanism that transcends traditional or natural geographic boundaries.  This poses an interesting dilemma for marketers everywhere – are you truly Global from a strategic marketing perspective? Whether you know it or not – you already are.

Link to Paul’s original post:  http://www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919


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