You didn’t think I was going to let the Holidays pass without a marketing spin, did you? : )
Coca-Cola has once again mastered the art of Holiday marketing with its latest commercial featuring the band Train’s new single “Shake Up Christmas”. The commercial is titled “Snow Globes” and has been played in traditional and digital channels since Thanksgiving. Holiday marketing can be a tricky strategy for many companies that try to be everything to everyone. Rather than focusing on a single message (that would ultimately offend someone somewhere), Coca-Cola adapts current branding and messaging to local markets at a cultural level – whether you’re in Africa or North America.
Fun Fact: Did you know that Coca-Cola’s marketing engine is responsible for the North American depiction of Santa Clause? Read all about it on the Coca-Cola site: http://www.thecoca-colacompany.com/heritage/cokelore_santa.html or simply enjoy the North American version of their Holiday campaign below …