QR Code Branding and Marketing – Say What?

Enabling consumers or candidates to actively engage with marketing collateral or messaging is the execution piece that many organizations completely miss.  A lot of time and money is spent developing social media strategy, marketing messages, and establishing or maintaining brand presence and awareness without thought to the opportunities to enable the sought after engagements!  Did you know that by 2012 or 2013, more mobile devices (phones, gaming devices, netbooks, ipads, etc.) will be sold than traditional PC’s?

While candidates and consumers will still be leveraging the Internet and will have access to marketing collateral on Search Engines, Facebook, Twitter, SEM, and PPC campaigns … the PLATFORM for engagement has fundamentally CHANGED.  Thus, the question … how are you executing your marketing strategy and enabling access to your content easily?  The secret is QR Codes.  QR codes galore!

Consumers and candidates can simply scan your QR code with their mobile devices and be taken to landing pages, social media sites, etc. – wherever your marketing campaigns or collateral resides.  And get this – you can track and measure everything.  What more could a marketer ask for?

Think of the possibilties from a personal branding perspective as well!  Rather than shooting resumes around via email or pointing people at specific URL’s like a LinkedIn profile, Facebook page, Blog site, etc. – you can centrally store all of your contact points, information, and background (or CV) collateral in a central location like Gravatar  and allow people to choose which channel they’d prefer to leverage to interact with you.  And all they have to do is scan your personal QR code.  Nifty, huh?

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About Michael Hanson

Change Agent and 2011 MBA with more than 15 years of deep experience in Business Development, Marketing, Branding and Technology. Social Media and Mobile Marketing Specialist. View all posts by Michael Hanson

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